Klaviyo Review 2025: Features, Pricing & Alternatives
An in-depth review of Klaviyo covering features, pricing, pros, cons, and who it's best for.
Rating Breakdown
Detailed performance metrics
What is Klaviyo?
Klaviyo is an email and SMS marketing platform built for ecommerce businesses.
Key Features
Klaviyo offers a comprehensive set of features designed to help Ecommerce, DTC brands, Shopify stores:
- Ecommerce focus - A standout feature that sets Klaviyo apart from competitors.
- Great segmentation - A standout feature that sets Klaviyo apart from competitors.
- SMS included - A standout feature that sets Klaviyo apart from competitors.
Pricing
Klaviyo offers a free plan with basic features.
The free plan is great for individuals or small teams just getting started.
Pros
- Ecommerce focus
- Great segmentation
- SMS included
Cons
- Expensive at scale
- Complex
Who Is Klaviyo Best For?
Klaviyo is ideal for:
- Ecommerce
- DTC brands
- Shopify stores
Our Verdict
Klaviyo is a solid choice for anyone looking for a email marketing solution. With a rating of 4.5/5, it offers excellent value for money and a feature set that competes well with alternatives in the market.
We recommend Klaviyo for teams who need ecommerce focus and don't mind expensive at scale.
Pros
- Ecommerce focus
- Great segmentation
- SMS included
Cons
- Expensive at scale
- Complex
Final Verdict
Klaviyo is a solid choice with a 4.5/5 rating.
Ready to try Klaviyo?
Start your journey with Klaviyo today and experience the difference