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Expert Review

Hotjar Review 2025: Features, Pricing & Alternatives

4.4
Overall Rating
Written by
Chris Anderson
Published
Dec 5, 2025
Last Updated
Dec 7, 2025

An in-depth review of Hotjar covering features, pricing, pros, cons, and who it's best for.

Rating Breakdown

Detailed performance metrics

Ease of Use
4.5
Features
4.4
Value for Money
4.3
Customer Support
4.2

What is Hotjar?

Hotjar is a behavior analytics tool with heatmaps, session recordings, and surveys.

Key Features

Hotjar offers a comprehensive set of features designed to help UX teams, Product managers, Marketers:

  • Visual heatmaps - A standout feature that sets Hotjar apart from competitors.
  • Session recordings - A standout feature that sets Hotjar apart from competitors.
  • User feedback - A standout feature that sets Hotjar apart from competitors.

Pricing

Hotjar offers a free plan with basic features.

The free plan is great for individuals or small teams just getting started.

Pros

  • Visual heatmaps
  • Session recordings
  • User feedback

Cons

  • Can slow site
  • Limited free plan

Who Is Hotjar Best For?

Hotjar is ideal for:

  • UX teams
  • Product managers
  • Marketers

Our Verdict

Hotjar is a solid choice for anyone looking for a analytics & tracking solution. With a rating of 4.4/5, it offers excellent value for money and a feature set that competes well with alternatives in the market.

We recommend Hotjar for teams who need visual heatmaps and don't mind can slow site.

Pros

  • Visual heatmaps
  • Session recordings
  • User feedback

Cons

  • Can slow site
  • Limited free plan

Final Verdict

Hotjar is a solid choice with a 4.4/5 rating.

Ready to try Hotjar?

Start your journey with Hotjar today and experience the difference