Home / ActiveCampaign / Review
Expert Review

ActiveCampaign Review 2025: Features, Pricing & Alternatives

4.4
Overall Rating
Written by
Rebecca Taylor
Published
Dec 5, 2025
Last Updated
Dec 7, 2025

An in-depth review of ActiveCampaign covering features, pricing, pros, cons, and who it's best for.

Rating Breakdown

Detailed performance metrics

Ease of Use
4.4
Features
4.4
Value for Money
4.2
Customer Support
4.3

What is ActiveCampaign?

ActiveCampaign is a marketing automation platform with email, CRM, and sales features.

Key Features

ActiveCampaign offers a comprehensive set of features designed to help SMBs, Marketing teams, Agencies:

  • Powerful automation - A standout feature that sets ActiveCampaign apart from competitors.
  • CRM included - A standout feature that sets ActiveCampaign apart from competitors.
  • Great deliverability - A standout feature that sets ActiveCampaign apart from competitors.

Pricing

ActiveCampaign starts at $29/month.

Pros

  • Powerful automation
  • CRM included
  • Great deliverability

Cons

  • No free plan
  • Complex

Who Is ActiveCampaign Best For?

ActiveCampaign is ideal for:

  • SMBs
  • Marketing teams
  • Agencies

Our Verdict

ActiveCampaign is a solid choice for anyone looking for a email marketing solution. With a rating of 4.4/5, it offers excellent value for money and a feature set that competes well with alternatives in the market.

We recommend ActiveCampaign for teams who need powerful automation and don't mind no free plan.

Pros

  • Powerful automation
  • CRM included
  • Great deliverability

Cons

  • No free plan
  • Complex

Final Verdict

ActiveCampaign is a solid choice with a 4.4/5 rating.

Ready to try ActiveCampaign?

Start your journey with ActiveCampaign today and experience the difference