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Mailchimp vs Klaviyo: Which Is Better in 2025?
Compare Mailchimp and Klaviyo to find the best option for your needs.
Feature-by-Feature Comparison
See how they stack up against each other
| Feature | Mailchimp | Klaviyo |
|---|---|---|
Pricing Monthly starting price | 0.0/5 | 20.0/5 |
Free Plan Free tier availability | 5.0/5 | 5.0/5 |
Overall Rating User satisfaction | 4.3/5 | 4.5/5 |
Overview
Mailchimp and Klaviyo are both popular tools in the Email Marketing space. This comparison helps you decide which one is right for your needs.
Quick Comparison
| Feature | Mailchimp | Klaviyo |
|---|---|---|
| Starting Price | $Free/mo | $20/mo |
| Free Plan | Yes | Yes |
| Rating | 4.3/5 | 4.5/5 |
Key Features
Mailchimp
Turn emails into revenue
- Pro 1
- Pro 2
Klaviyo
Email & SMS marketing for ecommerce
- Ecommerce focus
- Great segmentation
- SMS included
Who Should Choose Mailchimp?
Mailchimp is best for: Users.
Who Should Choose Klaviyo?
Klaviyo is best for: Ecommerce, DTC brands, Shopify stores.
The Verdict
Both Mailchimp and Klaviyo are excellent choices. Your decision should be based on your specific needs, budget, and team size.
Choose Mailchimp if you:
- Users
Choose Klaviyo if you:
- Ecommerce
- DTC brands
- Shopify stores
The Verdict
The best choice depends on your specific needs and use case.