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Klaviyo vs ActiveCampaign: Which Is Better in 2025?
Compare Klaviyo and ActiveCampaign to find the best option for your needs.
Feature-by-Feature Comparison
See how they stack up against each other
| Feature | Klaviyo | ActiveCampaign |
|---|---|---|
Pricing Monthly starting price | 20.0/5 | 29.0/5 |
Free Plan Free tier availability | 5.0/5 | 0.0/5 |
Overall Rating User satisfaction | 4.5/5 | 4.4/5 |
Overview
Klaviyo and ActiveCampaign are both popular tools in the Email Marketing space. This comparison helps you decide which one is right for your needs.
Quick Comparison
| Feature | Klaviyo | ActiveCampaign |
|---|---|---|
| Starting Price | $20/mo | $29/mo |
| Free Plan | Yes | No |
| Rating | 4.5/5 | 4.4/5 |
Key Features
Klaviyo
Email & SMS marketing for ecommerce
- Ecommerce focus
- Great segmentation
- SMS included
ActiveCampaign
Email marketing & automation platform
- Powerful automation
- CRM included
- Great deliverability
Who Should Choose Klaviyo?
Klaviyo is best for: Ecommerce, DTC brands, Shopify stores.
Who Should Choose ActiveCampaign?
ActiveCampaign is best for: SMBs, Marketing teams, Agencies.
The Verdict
Both Klaviyo and ActiveCampaign are excellent choices. Your decision should be based on your specific needs, budget, and team size.
Choose Klaviyo if you:
- Ecommerce
- DTC brands
- Shopify stores
Choose ActiveCampaign if you:
- SMBs
- Marketing teams
- Agencies
The Verdict
The best choice depends on your specific needs and use case.