HubSpot CRM vs Close: A Comprehensive Comparison for 2025

Introduction

In the ever-evolving landscape of customer relationship management (CRM) software, businesses are inundated with choices, each offering unique features and pricing structures. Among these options, HubSpot CRM and Close stand out as two popular contenders. HubSpot CRM positions itself as a free CRM solution, catering to users across various industries. In contrast, Close focuses on sales teams and outbound sales, providing a robust platform designed specifically for closing deals. This comparison seeks to provide a comprehensive overview of their capabilities, helping potential users make informed decisions.

This article is especially valuable for startups, sales teams, and any organization looking to optimize their customer relationship strategies. By contrasting HubSpot CRM and Close, readers will gain insights into each platform's strengths and weaknesses, enabling them to select the best fit for their unique needs.

At a Glance Comparison

Feature-by-Feature Comparison

1. Contact Management

Both HubSpot CRM and Close offer robust contact management features, allowing users to store and manage customer information effectively. HubSpot CRM provides a comprehensive interface where users can categorize contacts, track interactions, and set reminders for follow-ups. Its user-friendly design makes it accessible for users from various industries.

Close takes contact management a step further by integrating built-in calling features. This allows sales teams to make calls directly from the platform, logging conversations automatically, which enhances productivity. While HubSpot CRM excels in its free offering, Close's deeper integration with calling capabilities makes it a better choice for sales-focused users.

2. Email Tracking and Automation

Email tracking is a critical feature for any CRM, and both platforms provide this functionality. HubSpot CRM allows users to track email opens and clicks, which is essential for understanding customer engagement. However, its automation capabilities are somewhat limited compared to Close.

Close shines in this area with advanced email automation features that allow users to set up sequences and follow-ups with ease. This enables sales teams to streamline their outreach efforts effectively. For organizations focused on outbound sales, Close's superior email automation could be the deciding factor.

3. Built-in Calling

A standout feature of Close is its built-in calling functionality. This feature enables users to make calls directly from the CRM, automatically logging conversations and allowing for easy access to call history. This integration is particularly beneficial for sales teams needing to maximize their outreach efforts without switching between multiple platforms.

HubSpot CRM does not offer built-in calling, which puts it at a disadvantage for users whose primary goal is to close deals through direct communication. Therefore, if calling is a priority for your organization, Close is the clear winner in this feature.

4. Reporting and Analytics

Both HubSpot CRM and Close provide reporting and analytics capabilities, but they cater to different user needs. HubSpot CRM offers a variety of standard reports and dashboards that are visually appealing and easy to navigate. These reports are particularly useful for users looking to gain insights across various metrics, from lead tracking to sales performance.

Close, while also providing reporting features, focuses more on sales-specific metrics. Its reports are designed to help sales teams track conversion rates and performance, which can be incredibly valuable for outbound strategies. Depending on your business model, either platform may suit your reporting needs, but HubSpot CRM typically offers a broader range of insights for various industries.

5. User Experience

User experience is a vital factor when choosing a CRM. HubSpot CRM is renowned for its intuitive interface that makes onboarding new users a breeze. Its layout is organized, and the features are easy to find, making it a great option for users who may not be technologically savvy.

Close, while also user-friendly, is designed with sales teams in mind. Its layout prioritizes sales activities, which can enhance productivity for users focused on closing deals. However, the learning curve may be steeper for those unfamiliar with such a specialized tool. For general users, HubSpot CRM is likely the easier option, while Close may appeal more to dedicated sales professionals.

6. Integrations

Integrations play a crucial role in determining a CRM's effectiveness. HubSpot CRM offers a wide range of integrations with other tools and platforms, making it a versatile choice for users who rely on various software solutions. This flexibility allows users to customize their CRM experience and enhance its capabilities.

Close also offers integrations, but its selection is more focused on sales-related tools. While it covers essential integrations, it may not provide the same breadth as HubSpot CRM. For users who require extensive software connections, HubSpot CRM is the better choice.

Pricing Breakdown

When comparing HubSpot CRM and Close, pricing is a significant factor. HubSpot CRM is free, which makes it an attractive option for startups and small businesses looking to manage customer relationships without incurring additional costs. Its free plan includes essential features such as contact management, email tracking, and reporting, providing excellent value for users just starting out.

On the other hand, Close starts at $25 per month, which may seem like a barrier for some users. However, this pricing model reflects the advanced features it offers, particularly for sales teams focused on closing deals. The built-in calling and email automation capabilities can lead to increased sales efficiency and potentially higher revenue, justifying the cost.

In terms of return on investment (ROI), businesses need to assess their specific needs. For organizations prioritizing cost, HubSpot CRM provides unbeatable value. However, for sales teams that require specialized tools to enhance productivity and close more deals, Close may offer better ROI despite the upfront costs.

Use Cases

When to Choose HubSpot CRM

HubSpot CRM is ideal for businesses that are just starting to establish customer relationships and want a cost-effective solution. Its free plan is perfect for users who need basic CRM functionalities without the financial commitment. It's also suitable for teams that require a user-friendly interface and a broad range of integrations to tailor the software to their needs. If your business is not heavily sales-focused and requires a general-purpose CRM, HubSpot CRM is a fantastic choice.

When to Choose Close

Close is best suited for sales teams and organizations that focus primarily on outbound sales. Its built-in calling and advanced email automation features streamline the sales process, allowing teams to maximize their outreach efforts and close deals efficiently. If your organization relies heavily on direct communication with leads and you need a CRM that enhances sales productivity, Close is the right choice. Additionally, startups with a strong sales focus may find Close's features essential for driving growth.

The Verdict

In the comparison of HubSpot CRM vs Close, the overall winner depends on the specific needs of the organization. HubSpot CRM stands out as the best option for users looking for a free and versatile CRM solution that caters to various industries. Its user-friendly design and broad feature set make it accessible for a wider audience.

Conversely, Close excels in providing specialized tools for sales teams, particularly those focused on outbound strategies. Its built-in calling and automation features offer significant advantages for organizations aiming to close deals efficiently.

Ultimately, the decision should be based on your organization's unique requirements and budget constraints. For general users and cost-conscious businesses, HubSpot CRM is a clear winner. However, for sales-focused teams looking to optimize their closing processes, Close is the superior choice. Consider your priorities carefully to make the best decision for your CRM needs.