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Hotjar vs Mixpanel: Which Is Better in 2025?
Compare Hotjar and Mixpanel to find the best option for your needs.
Feature-by-Feature Comparison
See how they stack up against each other
| Feature | Hotjar | Mixpanel |
|---|---|---|
Pricing Monthly starting price | 32.0/5 | 0.0/5 |
Free Plan Free tier availability | 5.0/5 | 5.0/5 |
Overall Rating User satisfaction | 4.4/5 | 4.5/5 |
Overview
Hotjar and Mixpanel are both popular tools in the Analytics & Tracking space. This comparison helps you decide which one is right for your needs.
Quick Comparison
| Feature | Hotjar | Mixpanel |
|---|---|---|
| Starting Price | $32/mo | $Free/mo |
| Free Plan | Yes | Yes |
| Rating | 4.4/5 | 4.5/5 |
Key Features
Hotjar
Website heatmaps & behavior analytics
- Visual heatmaps
- Session recordings
- User feedback
Mixpanel
Analyze user behavior
- Pro 1
- Pro 2
Who Should Choose Hotjar?
Hotjar is best for: UX teams, Product managers, Marketers.
Who Should Choose Mixpanel?
Mixpanel is best for: Users.
The Verdict
Both Hotjar and Mixpanel are excellent choices. Your decision should be based on your specific needs, budget, and team size.
Choose Hotjar if you:
- UX teams
- Product managers
- Marketers
Choose Mixpanel if you:
- Users
The Verdict
The best choice depends on your specific needs and use case.