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Google Analytics vs Mixpanel: Which Is Better in 2025?
Compare Google Analytics and Mixpanel to find the best option for your needs.
Feature-by-Feature Comparison
See how they stack up against each other
| Feature | Google Analytics | Mixpanel |
|---|---|---|
Pricing Monthly starting price | 0.0/5 | 0.0/5 |
Free Plan Free tier availability | 5.0/5 | 5.0/5 |
Overall Rating User satisfaction | 4.4/5 | 4.5/5 |
Overview
Google Analytics and Mixpanel are both popular tools in the Analytics & Tracking space. This comparison helps you decide which one is right for your needs.
Quick Comparison
| Feature | Google Analytics | Mixpanel |
|---|---|---|
| Starting Price | $Free/mo | $Free/mo |
| Free Plan | Yes | Yes |
| Rating | 4.4/5 | 4.5/5 |
Key Features
Google Analytics
Measure your advertising ROI
- Pro 1
- Pro 2
Mixpanel
Analyze user behavior
- Pro 1
- Pro 2
Who Should Choose Google Analytics?
Google Analytics is best for: Users.
Who Should Choose Mixpanel?
Mixpanel is best for: Users.
The Verdict
Both Google Analytics and Mixpanel are excellent choices. Your decision should be based on your specific needs, budget, and team size.
Choose Google Analytics if you:
- Users
Choose Mixpanel if you:
- Users
The Verdict
The best choice depends on your specific needs and use case.