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Google Analytics vs Amplitude: Which Is Better in 2025?
Compare Google Analytics and Amplitude to find the best option for your needs.
Feature-by-Feature Comparison
See how they stack up against each other
| Feature | Google Analytics | Amplitude |
|---|---|---|
Pricing Monthly starting price | 0.0/5 | 0.0/5 |
Free Plan Free tier availability | 5.0/5 | 5.0/5 |
Overall Rating User satisfaction | 4.4/5 | 4.5/5 |
Overview
Google Analytics and Amplitude are both popular tools in the Analytics & Tracking space. This comparison helps you decide which one is right for your needs.
Quick Comparison
| Feature | Google Analytics | Amplitude |
|---|---|---|
| Starting Price | $Free/mo | $Free/mo |
| Free Plan | Yes | Yes |
| Rating | 4.4/5 | 4.5/5 |
Key Features
Google Analytics
Measure your advertising ROI
- Pro 1
- Pro 2
Amplitude
Product analytics for growth
- Powerful analytics
- Great free tier
- Cohort analysis
Who Should Choose Google Analytics?
Google Analytics is best for: Users.
Who Should Choose Amplitude?
Amplitude is best for: Product teams, Growth teams, Data analysts.
The Verdict
Both Google Analytics and Amplitude are excellent choices. Your decision should be based on your specific needs, budget, and team size.
Choose Google Analytics if you:
- Users
Choose Amplitude if you:
- Product teams
- Growth teams
- Data analysts
The Verdict
The best choice depends on your specific needs and use case.