Freshsales vs Close: Which CRM Wins in 2025?

Introduction

In the ever-evolving landscape of customer relationship management (CRM) software, choosing the right tool can be a daunting task, especially when two strong contenders like Freshsales and Close are on the table. Both platforms cater to sales teams, but they do so with distinct approaches and features that can significantly impact your sales processes. Freshsales prides itself on its AI-driven capabilities, while Close focuses on streamlining the deal-closing process, making it essential to understand their differences to make an informed decision.

This comparison is particularly aimed at small to medium-sized businesses (SMBs), startups, and sales teams who are in search of a CRM that aligns with their specific needs. Whether you’re looking to implement a system that enhances lead scoring with AI or one that emphasizes outbound sales efficiency, this article will provide a thorough analysis of both Freshsales and Close, helping you determine which platform is best suited for your business.

At a Glance Comparison

Feature-by-Feature Comparison

1. User Interface

Freshsales offers a clean and intuitive interface that allows users to navigate easily through various features. The dashboard is customizable, enabling sales teams to prioritize what’s most important to them. In contrast, Close also has a user-friendly interface, but it leans more towards functionality over aesthetics. While it’s easy to use, some users may find it less visually appealing compared to Freshsales.

Winner: Freshsales for its visually appealing and customizable interface.

2. Lead Scoring

The standout feature of Freshsales is its AI-based lead scoring, which automatically ranks leads based on their likelihood to convert. This feature is particularly beneficial for sales teams looking to prioritize their efforts effectively. On the other hand, Close does not offer AI-driven lead scoring, focusing instead on tools designed for direct outreach and closing deals. This means while Close excels in managing leads, it lacks the advanced capabilities found in Freshsales.

Winner: Freshsales for its superior AI lead scoring.

3. Calling Features

Both Freshsales and Close come equipped with built-in calling functionalities. Freshsales allows users to make calls directly from the CRM, but Close takes this feature further by offering robust call management tools tailored specifically for outbound sales teams. Close’s calling features include call tracking and automated follow-ups, making it a strong choice for those primarily focused on sales calls.

Winner: Close for its advanced calling features.

4. Integrations

When it comes to integrations, Freshsales supports a wide range of third-party applications, including marketing tools like Mailchimp and productivity apps like Slack. This flexibility is crucial for businesses that rely on multiple tools to streamline their processes. Close, while it does offer some integrations, has fewer options available. For teams that prioritize connecting various applications, Freshsales has the edge.

Winner: Freshsales for its extensive integration options.

5. Reporting and Analytics

Freshsales provides robust reporting and analytics features that allow users to track sales performance and gain insights into their sales pipeline. These features include customizable reports, forecasting tools, and visual sales data representations. Close also offers reporting capabilities, but they are not as comprehensive as those in Freshsales. The depth of analysis available in Freshsales makes it a better choice for teams needing detailed performance metrics.

Winner: Freshsales for its advanced reporting and analytics.

6. Customer Support

Both platforms provide customer support, but Freshsales offers a more extensive array of resources, including a knowledge base, tutorials, and live chat support. Close, while providing adequate support, may not have the same level of resources available for users seeking help. Freshsales’ commitment to customer assistance can be a critical factor for businesses new to CRM software.

Winner: Freshsales for its comprehensive customer support.

7. Pricing Structure

Freshsales offers a free plan, making it accessible for small businesses and startups looking to experiment with CRM features without financial commitment. Its starting price of $15 per month for the basic plan is competitive and provides good value. Close, on the other hand, starts at $25 per month without a free option, which may deter budget-conscious users. While Close's features may justify the cost, Freshsales clearly provides a more flexible pricing structure.

Winner: Freshsales for its more flexible and cost-effective pricing.

Pricing Breakdown

When evaluating the pricing of Freshsales and Close, it's essential to consider what you get for your money. Freshsales not only offers a free plan but also a starting price of $15 per month, making it a great value for small businesses and growing teams. In contrast, Close’s starting price of $25 per month lacks a free plan, which could be a significant barrier for startups and SMBs.

For businesses that need a CRM that can scale without a significant financial burden, Freshsales presents a better return on investment (ROI). The ability to start for free allows teams to familiarize themselves with the software, ensuring it meets their needs before committing financially.

Use Cases

When to Choose Freshsales

Freshsales is an ideal choice for sales teams looking to leverage AI technology to enhance their lead scoring and overall sales processes. Its clean interface and extensive integrations make it suitable for SMBs that require a user-friendly platform with robust reporting capabilities. Additionally, businesses that want to experiment with a free plan before investing will find Freshsales appealing.

When to Choose Close

Close is best suited for outbound sales teams and startups focused on closing deals quickly and efficiently. If your sales strategy revolves primarily around phone calls and direct outreach, Close’s built-in calling features and user-friendly design can significantly enhance productivity. However, the lack of a free plan may be a consideration for those just starting.

The Verdict

In the Freshsales vs Close debate, the overall winner depends on your specific business needs. Freshsales excels in areas such as AI-driven lead scoring, a clean interface, extensive integrations, and customer support, making it a strong candidate for SMBs and growing teams. On the other hand, Close offers powerful calling features tailored for outbound sales, making it a great option for teams focused solely on efficient deal closing.

If your priority lies in leveraging AI for smarter lead management and you appreciate a more flexible pricing model, Freshsales is the recommended choice. However, if your sales strategy is heavily focused on outbound calls and you require a streamlined platform for closing deals, then Close might be worth the investment. Ultimately, consider your team’s specific needs and the type of sales processes you wish to implement when making your final decision.